As a matter of color and packaging, what should we talk about? It is mainly through the external packaging color that can reveal or reflect the inner packaging items. It allows people to basically perceive or associate with the inner packaging as soon as they look at the outer packaging. However, when we walked into the store and looked at the goods, many goods did not reflect this kind of care. It is impossible for consumers to think about what the packaged items are from the table. Of course, it does not play a positive promotional role in the sales of products. The color of normal external packaging should be to grasp these characteristics to varying degrees;
From the industry point of view, the normal color of food is expressed in the main colors of goose yellow and pink, which gives people a sense of warmth and closeness. Of course, there are many kinds of tea, green, drinks, green and blue, wine, cakes, and many red, children's foods with a lot of rose, daily cosmetics, normal color packaging. Its main color is mostly rosy, pink, light green, light blue, dark brown, to highlight the warm and elegant feelings, clothing, shoes and hats are mostly dark green, dark blue, brown or gray, to highlight Sturdy and elegant beauty.
From the performance characteristics, in terms of food alone, the cake snacks are mostly made of gold, giving people the impression of scent; people such as tea and beer use red or green, which symbolizes the richness and aroma of tea; tomato juice, apple The juice is mostly red, and the concentration indicates the natural attributes of the item.
Although some packages do not look like the ones mentioned above, they have similar colors of merchandise, but it seems that if the design of the package is out of the hands of the owner, then in the picture of its outer packaging There is a symbol of color, color point, color line or concentrated content highlighted by the color of the pen.
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